Bangladesh is a fast growing market for e-commerce. With a robust population of 165 million, ecommerce industry of Bangladesh is approximately worth $110-115 million, and expected to grow bigger in the coming years. Also, Bangladesh is eighth in the list of highest-population counties. Around 14.5 per cent of the population surfs the internet. More than 2 million users actively do their shopping online online every year and that number is growing by 20 per cent. Reaching potential customers has also never been more abundant with options as, there are 22 million users in Dhaka are on social media. The industry is an increasingly competitive one, with low barriers to entry.
But it is fraught with challenges. Among them, the major communication challenges include
- establishing credibility
- communicating your uniqueness
- engaging audiences and
- generating lasting brand recall.
Making video advertisements for marketing are a costly and logistically challenging affair. All over the world, more and more innovative brands are resorting to a tried and tested tool: animated videos. Be it as advertisement, or infotainment, animated videos are a proven bang for the buck. In the age of video friendly social media algorithms, and increasingly smaller attention spans: animation videos can be easily made to stop your target audience from scrolling down the news feed, connect to your brand through your communication expressed in full glory, and convert to loyal customers.
Pave Your way to the Top of Mind with Explainer Videos: At Endingscene, we help our clients across any industry make their mark on target audiences with impact oriented, vibrant, concise, and meaningfully fleshed out Explainer videos. Rapidly growing more and more popular, explainer videos help consumers understand what the creator’s product of service has to offer, and how to go about using it in a simple to understand step-by-step format. You can showcase your product to your target audience, educate them by engagement with the use of eye catching animation, reinforced with a brief, crisp and to the point script explaining how your business adds value to your customers. Explainers are very useful when launching new products or services. Explainers also do the following wonders, and pave your path to the top with gold:
- Explainer videos increasing the time users spend on your website, decrease bounce rate, and generate more return visits.
- Having an explainer video on your website makes you 58% more likely to appear on Page one of a google search.
- Shoppers who view video are 1.81 times more likely to be converted than non-viewers
- 51.9 percent of marketing professionals worldwide name video as the type of content with the best ROI
- Retailers cite 40 percent increases in purchases as a result of video
- Mobile shoppers are 3 times as likely to view a video than desktop shoppers
All in all, Quality explainer videos make your brand more accessible, more meaningful and engaging. Types of Explainer video and why it might work for you:
Whiteboard Animation Videos: Whiteboard animation videos are made with simplicity in mind. Whiteboard animation allows you to provide very specific message, with little else to bombard viewers with. Allowing for a maximum focus on the communication, minimal clutter or distraction. With a specific, call to action focused approach, they are easy to administer, easy to remember, and have high chances of conversion.
Infographic Videos: Sometimes, pictures, charts and tables can say more than a thousand words. The trick is presenting them in a dynamic, and cohesive manner. Infographic motion videos are designed to convey key information about your brand or campaign, in a seamless, engaging manner. Be it donors for a cause, investors for your startup, employees, or customers, infographics videos make numbers look lively and vibrant. At EndingScene, each and every video we make are made with the AIDA (Attention > Interest > Desire > Action) model in mind, made to maximize viewer engagement, brand recall and conversion. See our infographic video for Royal Capital Limited.
Screencast: In an increasingly tech savvy ecosystem, more and more apps, and services have a steep learning curve for the mainstream users. Be it B2B, or B2C, various products require you to hold your viewer’s hand, take them through a step by step process to help them understand how you can help them. Screencast Animation videos are digital recordings of what happens on a mobile/computer screen used to create a sophisticated learning experience for the viewer with the right visual, design cues.
Cartoon Styled Videos: Cartoons are a tried and tested entertainment medium that has the versatility to be an immaculate infotainment source as well. Cartoons allow you to take a human centric approach to your branding, creating meaningful associations, and connecting with your target audience. A well thought out cartoon character is relatable and identifiable for the target audience. See how we jump started a journey to redefining Ride Sharing Experience in Nepal: link.
2D/3D Animation videos: Should you opt for the simple, colorful yet effective 2D animation that effortlessly drives your point home, and expresses your core competence with apt simplicity? Or go for the more ambitious, immersive 3D that sets you apart as an e-commerce more committed to stand apart and ahead of the curve. Both mediums have their pros
Animation videos are purposefully crafted to engage, educate, explain, engage and convert. An explainer video is created for the specific purpose of educating the viewer about a product, or service. There are diverse forms of explainer videos catering to a variety of target audiences for various purposes. Be it investors, customers or employees, explainer videos can be created to effectively deliver a message to all relevant parties. Engagement is becoming more and more challenging, with shortening consumer attention span. To help you circumvent these exact hurdles, and to educate, and engage your target audiences, a surefire, foolproof weapon in your Arsenal: Animated Explainer Videos. An affordable, customizable and seamless platform to help your tell your story to the world.
Stay ahead of the clutter, and rejuvenate your brand with EndingScene Digital. Get in touch.