COMPANY DETAILS

Brief description about your service/product.

Who is your target audience for the video?

Demographic / gender / age / role, etc.

LINKS

Why are you creating this video and what is the main thing that you hope to accomplish?

What action(s) should the user perform after viewing the video?

Describe your audience’s pain points and How do you solve their problem?

How does your service or product work? What are the main features?

Who are your primary competitors (list their websites)?

How are you different from your competitors?

What kind of tone should the language take?

e.g.: Humorous? Aspirational? Serious? etc. Any preference in terms of male or female voice over?

If you had to use 3 or 4 words to describe your brand, what adjectives would you use?

e.g.: Fun, Modern, Young, Friendly, Rebel, Reliable, Calm, etc. Hint: it’s not about what your business does, it’s about how you want your brand to be seen by others. This will help us to go in the right direction in terms of the graphic style we select.

Any video references you liked and why?

Does your brand use a specific color scheme? If so, please send it over.