With branding comes credibility, and with credibility comes conversion. The rules of the game of branding is always changing across ecosystem to ecosystem. But the key to staying ahead of the clutter of competition remains the same: engagement. Videos are proven to boost brand recall, purchase intent by more than 50% according to Nielsen. A report by Cisco claims that by 2019 over 50% of the content consumed globally will be videos. All social media websites are becoming more and more video friendly with their constantly changing algorithms. Meaning, your brand objectives will rely heavily on the quality of videos you make.
- May 5, 2019
- 4 mins read
5 Ways To Rejuvenate Your Brand With Animated Videos
Make Your Mark With Crisp & Fluid Visual
65% of people viewing your communication learn visually. 90% of the information that the brain is processing is optical.
But what kind of videos will you make to get your message across?
Making videos are a lot of work. You have to consider your budget, your resources, the deadlines, the equipment, the cast, the logistics, and most importantly the execution. To help you circumvent these exact hurdles, there are Animated videos. An affordable, customizable and seamless platform to help your tell your story to the world. More and more brands across the world now take their target audiences on a sponsored journey into their world with a vast array of colorful, fluid, and meaningful animations.
Animated Videos bring a professional and more credible touch to your branding, and helps set your apart from your competitors in unique and engaging ways.
Here Are 5 Reasons Why You MUST Make Animated Videos A Part Of Your Marketing Plan In 2018:
Eye Candy – Attention of your target audience is precious. Animated videos are meant to look fluid, bright, colorful, appealing and very distinct according to the brand. Through the use of simple lines, color theory and motion to capture and retain the viewers’ attention. On a live action video, you are restricted to making the most of location, and the actors’ presence and deliveries, whereas with animation you have the power to fluid motion, typography, charts, bars, tables and much much more to showcase your products, your business growth, your targets and the reasons for your target audiences to believe in you.
Engagement – Your brand is a story in itself. Every story has a character, a soul. Through animation it is easier to capture the soul of your brand, thematically and visually. Animation allows you to capture everything that makes your brand unique, and conduct your brand’s personality into your communication. There is a reason why kids love cartoons. Animated videos are consumer friendly because they are easier on the eyes, and for the human brain to process.
Easy Make, Easy fix: EndingScene offers you an opportunity to make videos out of 1000+ existing and customizable templates. Helping you save time, effort and money, and allowing you to have it made your way. We strive to make your vision ours, and have that ownership reflect in the output, telling your target audience the story you want to tell in the most effective and personalized manner. Keeping that in mind, our videos are easy to make, easy on your budget, and easy to modify and adjust according to your objectives.
Eliminate Logistical Difficulties: Live action videos can be challenging to make at short notice. There is much to consider when making one. From the message, to theme, to cast of actors, to location, equipment and much much more. Costs are high and so are logistical barriers in getting a live action video made as per your vision and standards. Our custom made animated videos make your life easier with low cost, high quality, simple, effective and easy to make videos with over 1000 existing templates for a variety of purposes.
Can be Used for a variety of venues: Animated videos are a versatile, multi-purpose medium that gives you limitless opportunities to promote your brand. Objectives and goals vary, and so will the communication and target audience. All these are taken into account, and with that Ending Scene tries to create content for maximum impact to help you reach your objectives with ease.
EndingScene provides you an opportunity to amplify your brand personality, and entrench your product deeply into the minds of your target audiences with some of the following types of animated videos: The types of video content include:
Explainer videos: Showcase your product to your target audience, educate them by engagement with the use of eye catching animation, reinforced with a brief, crisp and to the point script explaining how your business adds value to your customers. Explainers are very useful when launching new products or services.
Corporate videos: Narrate your journey, celebrate your team, highlight your services and products with corporate videos. Align your stakeholders with your company timeline and portfolio with an added personal (and visual) touch. At EndingScene, we thoroughly analyze all your relevant target audiences, and craft content that is relevant to their interests for maximum impact.
Event Promos: Organizing or sponsoring an event? Drive footfall, gain attendance, capture attention and bolster your market share with Ending Scene’s event promo videos.
App Promos: Convenience has a new face. Mobile Apps are now redefining service delivery across the globe.The market is highly competitive, and the struggle very fierce to set your service apart from the rest. At EndingScene, we thoroughly study your target audience to understand what makes them tick, and what blows them away. We focus on displaying and highlighting your core competencies into expanding your user base.
Videos are becoming more and more vital as a marketing tool. Widen your boundaries and scope with animated videos to drive your conversion rate up to 80% with EndingScene Studio.
Accelerate your way towards growth. Give your branding some motion.