Videos are quite intriguing, and with quality content and relevant topics they can become more eye-glazing to many viewers. If the videos are created in such a way that it can fulfil the demand of the target group, then it is certain that the video will have a high success rate. But a question arises, when you plan about making videos! So, what kind of videos are highly ranked when you start running your business? What paradigm should you focus on when you’re making the videos? Will it fulfil the demand of your target audience? Will it stay relevant for the time being or will it set examples for other business group? A right video can be a powerful weapon for launching new business ideas or even starting conversations or planning your business future ahead. A report by Cisco projects that; videos will make up to 82% of the total consumer traffic by 2020. Hence, video making could be a useful entity for contributing success in your business. You need to know what kind of videos you should focus on that could be the best possible tool for running your business.
So, here, I’ve come up with the types of corporate videos you can apply that could provide contributions in running your business.
As simple as the word sounds, explainer videos are made to explain different associations, for instance, it could explain the applications of your business product, or perhaps regarding the features of your company, so, it is a video prepared to explain regarding various entities. It might even answer to the queries of the consumers. Additionally, explainer videos also help in teaching the audience to solve the problems. Due to the above mentioned features of the video, the explainer video is useful in building up the content to the themes you’re interested in preparing.
Promotional videos are like teasers that make the audience want to know more. Promotional videos provide only a small part of the information, leaving the audience excited to learn more about it. For instance, trailers provide only some part of the information but make you feel intrigued to know what happens next. Promotional videos can be an integral part of the marketing strategies which could ignite curiosity among the audiences, simultaneously attracting the viewers to start conversation.
A lot of facts and figures congested on a page could become tiresome to the eyes and the audience might lose their interest. So, the alternative to this is using Infographic videos. Infographic videos allow the maintenance of interactive environment. Addition of music or some voice overs into the flat Infographic could help in proper understanding of the content in the video as well. All in all, Infographic videos reduce boredom or monotonicity coming from just plain facts and figures and increases viewer engagement.
Interactive video has become quite popular among various business groups to introduce their brands. It is a type of video that allows the user engagement and is quite different than other video types in one way that, even though it works like regular video files it has another unique feature called hotspots where the user can click on them. It increases the interface between the audience and the video content and even influences (preferably increases) the attentiveness of the viewer. One among many of the examples is the interactive video developed by Oracle, which allows the interface between the user and the video.
Review videos are customer/consumer dependent. A survey done by Bright Local in 2016 projected that around 84% of the consumers have the tendency to trust online reviews. Many international online business groups like Yelp and Amazon depend on the reviews for their customers to buy products as well. When these reviews are transitioned into videos, focusing on the features as well as the solutions, it helps to reduce the monotonicity in the review views. In addition to this, it will also imply that your business brand is quite open to taking feedbacks and make modifications as per customer review.
Tutorial videos are quite simple. It provides information regarding the product or the brand that your business group manufactures. It also gives directions to how to use the product in a simplified way or directions to something new. Tutorial videos come in handy when you need to provide certain insights regarding your new product or updated version of the old product. These kinds of videos are made for the convenience of the customer which emphasizes on developing goodwill between customer and the manufacturer. Tutorial videos come in handy when you need to provide certain insights regarding your new product or updated version of the old product.
Customer testimonials are great ways to influence the customers by encouraging them to buy and use your product. In this type of videos, real customers give reviews of your business product which ultimately influences the view of the other consumers regarding your product. If the reviews come out good then it is expected to have the positive impact on the business and its success rate. Hence, they play an important role in shaping the mentality of the consumers regarding your business brand, and also have a key role in gaining new customers.
Social video enables the business group or a company to structure brand awareness. It is quite popular among the social networking sites such as Facebook, Instagram and Twitter. The main motive of social video is to build up socialness in the customer-manufacturer paradigm. Such kinds of videos usually come in association with promotional videos due to their proportional nature. The main advantage of social video is that it requires less production time and can be cut short from the above mentioned videos.
Including the event videos as a part of business marketing strategy is a great way to increase the consumer influence. Many of the events videos created by the business group in the social medium platform encourage the audience engagement. Live videos in the Facebook or Twitter showcases the behind the scenes happenings attracting more viewers who are unable to attend the event of your business, hence, event videos are also utilized in building customer influence.
In hosting platforms such as YouTube, unboxing videos have become quite popular. Such videos involves unboxing of a brand or product from the box, and specifying its features, reliability, convenience and portability. Such videos provide information to the viewers before buying the product. Your business company could even hire the unboxing videos creators to review your products in turn promoting them, which would eventually increase the sales of the product.
Webinar also known as vlogs are great ways in catching the viewer’s attention. Webinar provides an opportunity to the content creator to go in depth regarding their topic of concern or their products. Webinar is also popular on YouTube and allows interaction between content creators and the audiences. Often, they’re the live events on relevant and convenient topics. Webinar seminars which are done live in the hosting media platform can help increase the understanding of the issues by the viewers who are not able to present in the event physically. Webinars can be associated with the event videos to promote a campaign or brand or any business ideas.
COMPANY CULTURE VIDEO
This kind of video gives a sneak-peek regarding the lives of the content creator behind the scenes within the office. Any fun and exciting event happening in your office are often reflected by the company culture video which helps to build emotional attachment between the viewer and the business groups. Say for example, there’s pie eating contest happening in your office, during such events company culture videos are useful strategy in developing sense of familiarity of the viewer’s regarding your business group.
Onboarding videos provide insights to the new hires in regarding the working of the business team. They help in providing relevant information regarding the office work and criteria they must follow. They provide knowledge in advance regarding the workflow involved in the office with important and relevant insights to it. Creating onboarding videos could even inspire the employees in your business group to work to their full potential. Similarly, they’re of great help in influencing the new hires as well.
While creating the videos that is most relevant for your business at the time being, you could even use advance technology such as 3D animations, and even virtual reality so that you can gain more audience time and attract as many viewers as possible. Creating promotional videos on the basis of the consumer demand and based on the relevancy of the issue could help increase the duration until which your corporate video could remain popular. Do not hesitate to mix videos types as per the necessity of your business. Corporate videos tend to remain more successful and can even create new trends if the metrics involved are utilized properly.