- March 1, 2023
- 3 mins read
Real Estate Promotional Video-Making Strategy With Sample Scripts
When it comes to real estate, motion graphics explainer videos can be a powerful tool for showcasing properties and attracting potential buyers. A video can help highlight key features of a property, such as location, amenities, and unique design elements. It can also help tell the story of a particular property or development, providing context and helping buyers visualize themselves in the space.
Here are some tips for creating effective motion graphics explainer videos for real estate marketing:
- Focus on benefits: When creating your video, it’s important to focus on the benefits of your properties and services, rather than just the features. This means highlighting how your properties can improve the lives of your clients, rather than just listing their attributes. For example, you might showcase how a property’s spacious layout and natural light create a relaxing, comfortable living environment.
- Keep it concise: Attention spans are short, so it’s important to keep your video concise and to the point. Ideally, your video should be no longer than two minutes, and should focus on the most important information you want to convey. This might include your agency’s unique selling points, your most attractive properties, and your experience and expertise in the field.
- Use eye-catching visuals: Motion graphics explainer videos rely on eye-catching visuals to grab and hold the viewer’s attention. This means using high-quality images and animations to showcase your properties, as well as clear, easy-to-read text to highlight key information. You might also consider using creative transitions and special effects to make your video more engaging.
- Tell a story: Effective marketing is all about telling a compelling story that resonates with your audience. In the case of real estate, this might mean highlighting the journey of a prospective client as they search for and ultimately find their dream home. By framing your video as a narrative, you can create an emotional connection with your audience and make your marketing more memorable.
- Optimize for SEO: Finally, it’s important to optimize your video for SEO so that it’s more likely to be discovered by potential clients. This means using relevant keywords in your video’s title, description, and tags, as well as promoting your video on social media and other platforms. By making it easy for clients to find your video, you can maximize its impact and reach a wider audience.
Sample script for a motion graphics explainer video for real estate:
Sample Script For Real Estate Business
[Opening shot of a beautiful home with a “For Sale” sign in the front yard]
Voiceover: Looking for your dream home? With so many properties on the market, it can be hard to know where to start. But with our help, finding the perfect home has never been easier.
[Cut to an animated map of the local area]
Voiceover: Our agency has years of experience in the local real estate market, and we know the area inside and out. We can help you find the perfect neighborhood for your lifestyle and budget.
[Cut to an animated graphic of a home interior]
Voiceover: And when it comes to properties, we’ve got you covered. Our listings include some of the most beautiful homes in the area, with spacious layouts, modern amenities, and stunning views.
[Cut to an animated graphic of a happy family in front of their new home]
Voiceover: But it’s not just about the properties themselves. We know that buying a home is a major life decision, and we’re here to support you every step of the way. From helping you navigate the buying process to providing expert advice on home maintenance, we’re here to ensure that you have the best possible experience.
[Closing shot of the same home from the opening shot, with a voiceover and call-to-action]
Voiceover: Your Home, Our Priority
Sample Script 2
The opening shot of a beautiful property with a voiceover:
Voiceover: “Welcome to the luxurious, waterfront living at Sunset Cove. This stunning property features a modern design, high-end finishes, and breathtaking views of the ocean. Let’s take a closer look.”
Cut to a series of shots highlighting the key features of the property, such as the pool, the spacious living area, and the gourmet kitchen.
Voiceover: “At Sunset Cove, you’ll enjoy resort-style living every day. Relax by the pool, host a dinner party in the spacious dining room, or cook up a gourmet meal in the chef’s kitchen.”
Cut to a shot of the exterior of the property.
Voiceover: “And with its prime location on the waterfront, you’ll have easy access to all the best that the city has to offer. Discover your new home at Sunset Cove today.”
Real estate is a highly competitive industry, with many agents and agencies vying for the attention of prospective clients. In such a crowded marketplace, it’s crucial to stand out from the crowd and make an impact with your marketing. Motion graphics explainer videos can be a highly effective way to do just that, by providing a dynamic, engaging way to showcase your properties and services.