Google Analytics is a free web analytics tool developed by Google which can track your website audience demographic profiles, locations of where they are coming from, which medium or source your audiences used to visit your sites, what they do when they visit your site and how they fulfill your goals of your website.
Why Web Analytics Is Important For Online Business?
It’s a great tool to measure and analyze website performance and take necessary actions and strategy to create appropriate contents for appropriate website audience group, identify most effective referral source to create effective backlinks, and promote on right social media channels to change the gameplay.
Setup Google Analytics Into Website
Step-1: Create Account and generate tracking code
To setup Google Analytics into website at first you need to create an account in Google Analytics. Then from account panel create new properties and then you will find the tracking code.
Step-2: Inject the code into all of your website pages
Copy the code and place it before closing <body> tag on every pages of your website. It will be better to use Google Tag Manager to install Google Analytics code into the website.
Step-3: Check the status of the Google Analytics tracking code
After placing the code into all pages of the website you can check the status by using Google Tag Assistant. It’s a Google Chrome plugin which can tell you whether tracking code working well or not.
Step-4: Start tracking Web Analytics!
Now after ensuring everything it’s time to start tracking your website audience activities. You can see the real times audience report from the ‘Real Time’ panel.
Major Areas In Google Analytics
There are 5 major areas in Google Analytics from where you can get 5 types of analytics report.
Real Time panel will show you the real time users of your website, their activities like source, pages they are visiting, actions they are taking, and goal completion reports.
Audience panel will show you last one month’s (which you can change to specific day or time period) audience overview, demographic profiles, interests, locations, and other similar type information.
Acquisition Panel will show you the traffic sources results.
Behavior panel will show you the specific page view amounts, landing pages duration, bounce rate, unique page views and their specific actions in event section.
Conversions Panel will show you the goals completion report, advance ecommerce reports, multi channels performance to achieve a goal and attribution models. To get enrich reports from this panel it’s necessary to set up goals from Admin > View > Goals.
Best Practices In Google Analytics
- Integrate Google Analytics with Google Tag Manager into a website is a great way to set up events, ecommerce tracking and enable advance web analytics options.
- Setting up goals in Google Analytics will show you the number of converted audience (like place order, newsletter subscriptions) and abandon audience (drop down from specific process like check out but did not place order) coming from different source of medium.
- Setting up events in Google Analytics will show you the number of specific actions (like download brochure, tap on phone no) taken by your website audience.
Multi-Channel Funnels in Google Analytics under conversion panel show you how conversions within website occurs by different sources/channels.
- Setting up Ecommerce Tracking in Google Analytics will show you product wise transaction number, revenue and conversion rate, marketing campaign reports and so on.
- Setting up UTM parameters for advance Google Analytics campaign tracking will show you which campaign (like result of a particular facebook post) generates more conversions within your website.
- Use Google Analytics Annotation to mark special events like launching new campaign in social media, PPC campaign to track out easily the reason behind a sparkle in the session dots.
- Use Intelligent event to get notification when special events (like conversions decreases or sessions stops) occurs with your website.
- Use In Page Analytics plugin to get clear idea about where audiences are clicking in your website.