Businesses across every industry in Bangladesh are now hopping on to the animation wagon. They are sold to its simplicity, effectiveness and high Return on Investments, the demand for quality, purposeful and result driven animation videos are higher than ever. This highly promising industry however, despite being in its infancy, is not new in Bangladesh. Having been in stunted growth for decades, the infrastructure for this industry is still a work in progress. In 2018, animators are in high demand. Numerous online resources, and local courses are available to aspiring animator. Although, more and more businesses are starting to see its potential as a viable marketing tool, the industry has had a rather slow journey into prominence. Even now, firms are struggling logistically to source resources and talent to meet the increasing demands of the local market in Bangladesh.
Bangladeshi animation goes way back to the 1980s when the National Institute of Mass Communications began offering courses to train people on animation. In Bangladesh, Meena, part of a UNICEF project, took every household by storm in the nineties as a cartoon show aired on public television. The character and the show was created as an educational tool for the masses, and the results were tremendous. The show, although set in Bangladesh and created for a Bangladeshi audience, would go on to be aired in multiple countries in South Asia. In 2000, another animated television series was released titled ‘The Adventures of Montu Miah’ which became hugely popular within a short time. Despite being few and far between, works of animation pushed boundaries for the industry, and repeatedly set new standards.