Your brand is a story waiting to be written. The greatest stories are carried by meaningful and distinct characters. Since the dawn of the industrial era, meticulously designed mascots and characters have adorned marketing communications of numerous brands. From Kellogs, to McDonalds, from Twitter to Duolingo. Well designed, Animated Characters personify brands, gives them their unique identity, and keeps them ahead of the clutter. Numerous studies have shown that Animated Characters multiply conversions. Regardless if whichever your industry is, Animated Characters have been a tried and tested concept all over the world, even in Bangladesh.
In Bangladesh, Meena, part of a UNICEF project, took every household by storm in the nineties as a cartoon show aired on public television. The character and the show was created as an educational tool for the masses, and the results were tremendous. The show, although set in Bangladesh and created for a Bangladeshi audience, would go on to be aired in multiple countries in South Asia.
Here are 5 Reasons why having an Animated Character spearheading your communications is a bang for the buck!
1 Simplicity Wins The Race
Animated characters can effortlessly engage your audience due to their simplicity. We are all programmed to love cartoons, being conditioned to find comfort with animated characters from a very early age. With that association in place, animated characters put your target audience at ease, make them more receptive to your communication. For example, in our video for Dingi Maps, we use two characters to simplify a tech based product masses are yet not accustomed to.
2. Help Your Customers Relate To You
Animated characters are the most effective when they reflect your target audience by design. At EndingScene, we thoroughly study target consumer segments of our clients, and create animated characters with similar lifestyle, attitudes, and characteristics for maximum relatability. They help captivate your audience, and helps tell a meaningful story. These characters can emulated a brand archetype who serves the purpose of holding the viewer’s hand through the journey of the decision making process. Animated characters engage viewers subconsciously and can influence them on a deep, emotional level that viewers are not aware of. This is what thousands of global brands have endured with, decade after decade. In our video for Royal Capital Limited, we use two characters as learning tools for viewers, with contrasting attitudes towards investments. See the video here
3. Personify Your Brand Identity
Animated characters can be poster boys for your brand, or mascots. McDonalds the brand is synonymous to the crown we grew up seeing on TV. Adorning brightly the brand’s colors, and embodying the company’s amicable, fun loving, customer oriented service philosophy, the character has been invaluable to the brand. Characters create scope for subliminal messages, that re-inforce brand recall. Studies have shown that people identify more with animated characters than they do with celebrity endorsements. You can also customize an animated character to reflect your brand more flexibly and cost effectively than you can do with celebrities. See our animated video for Alice Lotion, and how we use two characters and brand archetypes to tell a story
4. Eliminate Logistical Difficulties
While it is a common person to use a spokesperson, a brand ambassador or a celebrity endorser for a period of time, Animated characters have the advantage of these three by longevity of indefinite proportion. An animated character will outlive any human being, given relevance and the occasional refreshment, or design. Whilst relying too heavily on a spokesperson requires you to circumvent of finding the right person with the right image, and personality of your brand, you run the risk of your brand being too heavily associated to them. Using an animated character can reduce costs in more ways than one. On our videos for Oye Rides, we crafted a meaningful infotainment for tourists in Nepal, required no voice actors, no expensive location shooting, no flights to Nepal from Bangladesh.
5. Conversions! Conversions! Conversions!
With all the above factors at play, animated characters are likely to drive up your sales from 20-60%. A foolproof shot at growth that cannot be ignored, and underestimated. With increased engagement, increased likeability, relatability and shareability comes an amplified Return on Investment. They are also very versatiles, and can fit anywhere in your communications: from social media posts, to videos.
These cost factors, and flexibility, make this animated characters an appealing tool for marketers. On top of that, all the assets can be reused, easily, across multiple platforms.. Whether to deliver a marketing message or for use in a training video or walkthrough, animations tell the story quickly in a crisp, concise, engaging and simple manner.
At EndingScene, we take great pride in creating well thought out, relevant characters that exceed our clients’ expectations. We create story driven, meaningful characters that target viewers can relate, and we believe can blow open doors for a million possibilities for you too.
Drop us a word, let’s chat, and create a new breakthrough for your company!