Adwords Training
Learn Adwords from the industry expert and build
your career in Digital Marketing
Course Details
Class Start: 10th May, 2019
Total Session: 10 Classes
Course Fee: 10,000 BDT (Monthly)
Class: Every Friday 3:00 - 6:00 PM
Shamim Hussain
Digital Marketing Expert Shamim Hussain has more than 10 years of industry experience. He worked for REVE Group for more than 8 years, lead the marketing team and grow Reve Systems, Le Reve, Reve Antivirus with his digital marketing knowledge.
Class 1
Understanding Google Ads (AdWords)
Account Setup
Creating a Google AdWords Account
Overview
Google Ads Panel Overview
Configuration
Configure, Manage Account Alerts, Announcements, & Notifications
Payment
Billing and Payment methods
Class 2
Creating AdWords Campaign & Campaign Types
Campaign Types
Breaking down the difference between search (PPC), display, and remarketing campaign
Campaign
Create Campaigns and Configure Campaign Settings
Configuration
Create and Configure Ad Groups, Ads, and Keywords
Bid & Budget
Managing Bidding and Budgets
Class 3
Keywords, Ad Groups & Targeting
Keyword Research
Research Keywords with the Google Keyword Planner
Keywords Everywhere
Research Keywords by Keywords everywhere
Configuration
Configure Ad Groups and Keywords
Keywords Match
Comparing the different keywords match types: broad, phrase and exact
Explore and understand negative key-words
Configuring Language and Location Targeting
Device specific targeting - Mobile, Tablet and Desktop
Class 4
Ads & Extensions
Writing effective ad copy
Learn basic use of Ad extensions
Review Google Ad Policies
Create Ads with Extensions That Provide Information
Create Ads with Automated Extensions
Class 5
Creating a Display Network Campaign
Plan and Create a Display Network Campaign
Target by Audience, Topic, and Demographics
Target Campaigns by Device Type
Create a Responsive Ad
Learning how to use dynamic display ads
Class 6
Optimizing Campaigns
Optimize Landing Pages for Quality Score
Optimize Bidding Performance
Optimize Budgets
Automate AdWords Campaign Using Rules
Optimize Campaign Configuration for Conversions
Class 7
Implementing Advanced AdWords Features
Optimize Ad Delivery
Create Dynamic Ads
Implement Keyword Insertion
Implement Campaign Drafts and Experiments
Class 8
Implementing Advanced AdWords Features
Optimize Ad Delivery
Create Dynamic Ads
Implement Keyword Insertion
Implement Campaign Drafts and Experiments
Class 9
Setting Conversion Tracking, Analyzing & Measure Campaign Performance
Configure Conversion Tracking
Link AdWords to Google Analytics
Measure AdWords Campaign Success (ROI)
Analyze Campaign Performance and Optimize Ads
Track Conversions
Create Reports in AdWords
Class 10
Earning Scopes With Your Google Ads (AdWords) Skills
How Can You Earn as an AdWords Expert
Discussing about different marketplace for online career on Google Ads