6 Shades Of The Explainer Video

Rapidly growing more and more popular, explainer videos help consumers understand what the creator’s product of service has to offer, and how to go about using it in a simple to understand step-by-step format. You can showcase your product to your target audience, educate them by engagement with the use of eye catching animation, reinforced with a brief, crisp and to the point script explaining how your business adds value to your customers. Explainers are very useful when launching new products or services. Here is a list of some common types of explainer videos.

More and more brands across the world now take their target audiences on a sponsored journey into their world with a vast array of colorful, fluid, and meaningful animations purposefully crafted to educate, explain, engage and convert. An explainer video is created for the specific purpose of educating the viewer about a product, or service. There are diverse forms of explainer videos catering to a variety of target audiences for various purposes. Be it investors, customers or employees, explainer videos can be created to effectively deliver a message to all relevant parties.

See our explainer video that we made in our 1st quarter:

Type 1: 2D Motion Graphics

The most common form of animation videos, with characters and scenes created inside a 2D environment. Elements such as colors, characters, and environments are vibrantly brought to life by Ending Scene’s highly skilled motion graphics team. We have a dedicated team to create 2D Animation videos, supported by a group of highly prolific storyboarders, illustrators and scriptwriters to frame and express your product/service in a simple, effective and easy to consume manner for your target audiences.

Type 2 3D Motion Graphics

Ambition, and innovation is at the core of Ending Scene digital. We are always looking to push our boundaries in Bangladesh animation industry. 3D videos are not yet common in Bangladesh, yet the prospects are limitless, for it’s high quality and the technical expertise that goes behind it. 3D videos go the extra mile to put your brand ahead of the clutter, for it’s immersiveness, and the attention to detail, unfolding limitless avenues for your brand to leave a mark on your target audiences with visual storytelling. See our 3D animation video for Royal Capital Limited here:

Type 3 Infographic Videos

Sometimes, pictures, charts and tables can say more than a thousand words. The trick is presenting them in a dynamic, and cohesive manner. Infographic motion videos are designed to convey key information about your brand or campaign, in a seamless, engaging manner. Be it donors for a cause, investors for your startup, employees, or customers, infographics videos make numbers look lively and vibrant. At EndingScene, each and every video we make are made with the AIDA (Attention > Interest > Desire > Action) model in mind, made to maximize viewer engagement, brand recall and conversion. See our infographic video for Royal Capital Limited.

Type 4 Whiteboard Animation

As a rather minimalist affair, and one of the most enduring forms of animation videos, Whiteboard animation videos are made with simplicity in mind. Whiteboard animation allows you to provide very specific message, with little else to bombard viewers with. Allowing for a maximum focus on the communication, minimal clutter or distraction. With a specific, call to action focused approach, they are easy to administer, easy to remember, and have high chances of conversion.

Type 5 Cartoon Styled Videos

There is a reason why kids love cartoons. It equally applies to target audiences. Think of your customer as someone with a limited time, and minimal proclivity to concentrate. You need to expose him or her to as much relevant information as possible in a manner that they will pay attention to, remember, and make decisions based on. A well thought out cartoon character is relatable and identifiable for the target audience. Take for Instance, our cartoon character Fahim and Rupu from our impactful video for Square Pharmaceuticals. Cartoons allow you to take a human centric approach to your branding, creating meaningful associations, and connecting with your target audience. See how we jump started a journey to redefining Ride Sharing Experience in Nepal.

Type 6 Screencast

Did you know you could use animation to train your target audiences to use your product?

In an increasingly tech savvy ecosystem, more and more apps, and services have a steep learning curve for the mainstream users. Be it B2B, or B2C, various products require you to hold your viewer’s hand, take them through a step by step process to help them understand how you can help them. Screencast Animation videos are digital recordings of what happens on a mobile/computer screen used to create a sophisticated learning experience for the viewer with the right visual, design cues.

Engagement is becoming more and more challenging, with shortening consumer attention span. To help you circumvent these exact hurdles, and to educate, and engage your target audiences, a surefire, foolproof weapon in your Arsenal: Animated Explainer Videos. An affordable, customizable and seamless platform to help your tell your story to the world.

Stay ahead of the clutter, and rejuvenate your brand with EndingScene Digital. Get in touch.

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